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Chris Mills
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For T-Mobile CEO John Legere, poking fun at Verizon and AT&T is seemingly part of his job description. Whether he's picking up their disgruntled customers on Twitter or coming up with Trumpian nicknames, respect for the competition certainly isn't a maxim at T-Mobile HQ. The company's latest stunt actually puts money behind Legere's Twitter account, however, as T-Mobile is offering an extra discount to any AT&T grandfathered unlimited customers who want to jump ship.
As we noted last week, AT&T has hiked the cost of its grandfathered unlimited data plan for the third time in two years. The grandfathered plan is a longstanding thorn in AT&T's side, and since it can't formally kick customers off the network, it has been pricing them off the plan instead. Legere noticed the move a week later, and decided to offer any AT&T grandfathered unlimited customers an extra incentive to switch.
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T-Mobile is trolling AT&T with a $900 deal for switchers originally appeared on BGR.com on Fri, 15 Jun 2018 at 18:11:36 EDT. Please see our terms for use of feeds.
Via BRG - Boy Genius Report
For T-Mobile CEO John Legere, poking fun at Verizon and AT&T is seemingly part of his job description. Whether he's picking up their disgruntled customers on Twitter or coming up with Trumpian nicknames, respect for the competition certainly isn't a maxim at T-Mobile HQ. The company's latest stunt actually puts money behind Legere's Twitter account, however, as T-Mobile is offering an extra discount to any AT&T grandfathered unlimited customers who want to jump ship.
As we noted last week, AT&T has hiked the cost of its grandfathered unlimited data plan for the third time in two years. The grandfathered plan is a longstanding thorn in AT&T's side, and since it can't formally kick customers off the network, it has been pricing them off the plan instead. Legere noticed the move a week later, and decided to offer any AT&T grandfathered unlimited customers an extra incentive to switch.
Continue reading...
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T-Mobile is trolling AT&T with a $900 deal for switchers originally appeared on BGR.com on Fri, 15 Jun 2018 at 18:11:36 EDT. Please see our terms for use of feeds.
Via BRG - Boy Genius Report