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Andy Meek
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Facebook says it will start placing video ads inside the social media giant's standalone Messaging service next week, an outgrowth of the company saying it's run out of how many ad units it can squeeze into the main newsfeed and elsewhere in the app as it looks to wring value out of every monetizable hole that it can.
That means ads everywhere from slotted in-between Stories in Instagram to Facebook's Marketplace service to, now, video ads that potentially interrupt private chat exchanges between friends and family.
Stefanos Loukakos heads up Messenger’s ad business for Facebook and told Recode that the company will be watching to see how users react and if the presence of video ads turns them off or makes them dial down how much they use Messenger.
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Of course Facebook was going to ruin Messenger with autoplay video ads originally appeared on BGR.com on Tue, 19 Jun 2018 at 11:38:41 EDT. Please see our terms for use of feeds.
Via BRG - Boy Genius Report
Facebook says it will start placing video ads inside the social media giant's standalone Messaging service next week, an outgrowth of the company saying it's run out of how many ad units it can squeeze into the main newsfeed and elsewhere in the app as it looks to wring value out of every monetizable hole that it can.
That means ads everywhere from slotted in-between Stories in Instagram to Facebook's Marketplace service to, now, video ads that potentially interrupt private chat exchanges between friends and family.
Stefanos Loukakos heads up Messenger’s ad business for Facebook and told Recode that the company will be watching to see how users react and if the presence of video ads turns them off or makes them dial down how much they use Messenger.
Continue reading...
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Of course Facebook was going to ruin Messenger with autoplay video ads originally appeared on BGR.com on Tue, 19 Jun 2018 at 11:38:41 EDT. Please see our terms for use of feeds.
Via BRG - Boy Genius Report