Y
Yoni Heisler
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Over the past few years, analysts and investors have been anticipating a monster iPhone refresh cycle that has yet to manifest. The first false alarm, so to speak, came with the 2016 release of the iPhone 7. At the time, industry observers thought that the record-setting wave of iPhone 6 buyers in 2014 would result in an even greater upgrade cycle once those initial two-year contracts expired.
The next false alarm came with the 2017 iPhone X release. At the time, many anticipated that the iPhone’s new form factor would spur an avalanche of upgrades. Things, however, played out a little bit differently. The iPhone X didn’t set any sales records, and the subsequent release of Apple’s 2018 iPhone lineup actually saw a decline in year-over-year iPhone sales.
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Report says iPhone sales will continue to sink despite the upcoming iPhone 11 release originally appeared on BGR.com on Fri, 23 Aug 2019 at 17:02:49 EDT. Please see our terms for use of feeds.
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