Z
Zach Epstein
Guest
Back in 2012 after Apple had been the clear winner in the smartphone market for some time, Samsung boldly stated that people would soon be just as obsessed with its smartphones as they were with iPhones. Then, the company delivered on that impossible promise. The company didn't change its smartphones very much, because it knew that its smartphones weren't the problem. The problem was the perception that iPhones were cool and Android phones were not, so Samsung dumped tens of billions — literally, tens of billions — into marketing and advertising campaigns that slammed the iPhone and positioned its own smartphones as the cool alternatives. All that marketing paid off, and Samsung would soon become the top smartphone vendor in the world.
It wasn't quite a shift of the same magnitude and it didn't cost tens of billions of dollars to pull off, but something similar happened a few years ago. Apple's iPhones had long been the best camera phones on the planet by a wide margin, and a couple of Android phone makers decided enough was enough. They upped their R&D spending, got their hands on better mobile camera sensors, and developed software that dramatically enhanced the quality of photos and videos captured on their smartphones. The end result was a seachange that saw Huawei, Google, and even Samsung release smartphones with camera quality that far surpassed the cameras on Apple's rival iPhones. Until now.
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Even hardcore Android fans admit the iPhone 11 Pro camera is way better than any Android phone originally appeared on BGR.com on Thu, 3 Oct 2019 at 08:17:47 EDT. Please see our terms for use of feeds.
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