Tesla’s Model 3 is luring customers away from luxury brands like BMW and Audi

[Yoni Heisler]

One of the more intriguing aspects surrounding Tesla's ongoing success is how that success continues to impact traditional automakers. As a prime example, it's no secret that the allure of Tesla's Model S lured away buyers who were otherwise keen on purchasing a Porsche. Notably, this isn't even a point of contention as Porsche Cars North America CEO Klaus Zellmer admitted as much a few years ago.

"We have lots of respect for Tesla," Zellmer said during a 2017 interview, "and, yes, I’m sure there are some Porsche customers, that in terms of connectivity, digital stuff in the car and electric battery in the vehicles, didn’t find the car that they wanted with Porsche so they bought somewhere else."

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Tesla’s Model 3 is luring customers away from luxury brands like BMW and Audi originally appeared on BGR.com on Tue, 12 Nov 2019 at 22:13:50 EDT. Please see our terms for use of feeds.

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