Z
Zach Epstein
Guest
When Samsung first started making smartphones, they were awful. You might not remember, they were flat-out terrible. At the time, iPhones had already been out for a while and it was becoming increasingly apparent that Apple's smartphones were turning the industry on its head. Samsung was smart enough to recognize this while other smartphone companies like Nokia and BlackBerry just shrugged it off, which is why those companies' smartphone businesses have completely collapsed. Rather than try to swim against the tide, Samsung decided to take a different route: The company's executives made a conscious decision to blatantly copy the iPhone as closely as possible.
You've undoubtedly seen this topic debated ad nauseam by fanboys all across tech blogs and social media. Remove emotion from the equation, however, and you can't argue with facts — Samsung literally wrote a secret book for its engineers explaining how they should copy the iPhone pixel by pixel. That's just one example of many, and Samsung's smartphone business exploded thanks in no small part to ripping off Apple's every move. Then, as the icing on the cake, Samsung kicked its smartphone sales into overdrive by launching a massive multi-billion-dollar advertising and marketing campaign depicting iPhone users as silly, mindless sheep.
It has taken years for Samsung to shake the "iPhone copycat" label, and there's no question that the company has taken its recent smartphone designs in a much different direction than Apple's iPhones. Even still, given Samsung's history and the fact that it lost multiple lawsuits where it was accused of stealing Apple's iPhone designs and technologies, one might think Samsung would now do everything in its power to avoid copying Apple. But alas...
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Even the world’s top Samsung insider can’t believe how blatantly Samsung just copied Apple originally appeared on BGR.com on Wed, 8 Jan 2020 at 09:24:51 EDT. Please see our terms for use of feeds.
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