The thing Apple fans hate most about the iPhone isn’t really a problem at all

[Zach Epstein]

Apple turned the smartphone industry on its head back in 2007 when it released the original iPhone. All the major players back then would see their entire smartphone businesses crumble to the ground in the coming years, including giants at the time like Nokia and Microsoft. They were in denial and refused to adapt despite the fact that even back then, many of us knew the iPhone was the way forward. It was simple, it was sleek, it was smart, and it was a massive improvement compared to the overcomplicated plastic bricks that dominated the market in the first half of the decade.

In the years that followed, Apple's iPhone business became an unstoppable rocket that launched the company into the stratosphere. Even as Android passed iOS in terms of global market share, Apple continued to rake in the majority of the industry's profits each quarter. Of course, the kind of trajectory Apple had enjoyed for years wasn't sustainable. iPhone sales growth eventually had to slow, and slow it did. That is of course why other areas of Apple's business like services and accessories have become so important. The iPhone is still responsible for more than half of Apple's revenue each quarter though, most recently climbing to $55.96 billion in the fiscal first quarter, the results of which were just released yesterday. But there's something particularly interesting about Apple's performance during the holiday quarter, and no one seems to be talking about it.

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The thing Apple fans hate most about the iPhone isn’t really a problem at all originally appeared on BGR.com on Wed, 29 Jan 2020 at 08:27:58 EDT. Please see our terms for use of feeds.

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