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Yoni Heisler
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- Apple's iPhone 12 may not ship with EarPods in the box.
- The decision was allegedly made to help boost AirPods sales.
- Every iPhone Apple has ever released, starting with the original back in 2007, has included headphones
A new research report from Wedbush analyst Dan Ives claims that Apple's upcoming iPhone 12 will not include EarPods in the box. Apple's motivation here, Ives articulates, is that it will not only help Apple cut back on costs but also spur a spike in AirPods sales.
"We are hearing from our checks that likely no wired EarPods will come in the iPhone 12 box/packaging," Ives said in an investor note, "which ultimately will create more cross-sell opportunities for AirPods over the coming year with our expectation that Apple is on an eye popping trajectory to now sell 85 million AirPod units up significantly vs. 65 million in 2019."
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Sketchy report claims iPhone 12 won’t ship with headphones in the box originally appeared on BGR.com on Tue, 16 Jun 2020 at 17:32:01 EDT. Please see our terms for use of feeds.
Via BRG - Boy Genius Report