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Chris Smith
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- Google Incognito mode will receive a significant upgrade soon, as it will work across applications on iPhone and Android.
- Google revealed the new privacy feature in an announcement that details other measures Google is taking to improve user privacy and security.
- The company also announced that all new accounts will have data auto-delete controls set to 18 months by default going forward.
The words "Google" and "privacy" don't exactly go hand in hand. It's not that I don't trust Google's ideas or its ability to deliver. It's the fact that these announcements often sound better than they are. The worst thing about them is that Google really isn't ready to embrace the fact that it collects user data and that it sells more expensive ads the more data it has. Google seems afraid to affirm these facts, and Sundar Pichai's privacy announcement is the latest example of that. It's a long blog post that goes out of its way to avoid any mention of ads, which is how Google makes money. The only time "advertising" is mentioned comes later in the post, as the CEO makes it clear that personal content isn't used for advertising purposes, "period." The point of the announcement is to explain new privacy features that should better protect your data while using Google products.
Also, if you're familiar with the many, many, many privacy issues Google has dealt with in the past, these privacy announcements might sound like reactions to those issues. It doesn't help that Apple just announced a slew of new privacy features at WWDC 2020, and Pichai's blog can be perceived as a reaction that as well. We have no way of knowing whether these new features would have been announced at the I/O 2020 that never was, but Google chose to promote them during Apple's big WWDC week, not before it.
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Google continues to slowly give users more control over their own data originally appeared on BGR.com on Wed, 24 Jun 2020 at 18:07:38 EDT. Please see our terms for use of feeds.
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