One of the world’s top camera brands is giving up since nobody buys cameras anymore

[Andy Meek]

• When's the last time you bought a standalone camera? The folks behind the Olympus camera brand know it's probably been a long time -- which is why they're in the process of getting out of that business altogether.
• The company beyond the Olympus brand announced this week they're selling off their struggling camera business, which they've had for 84 years.
• They attributed this move in part to a collapse in business driven by smartphones.

Among the many reasons that Apple fans are eagerly awaiting the launch of the iPhone 12 this fall is the prospect of huge camera improvements coming to the next generation of Apple's iPhone lineup. iPhone 12 leaks have revealed such camera features as improved white balance on people’s faces and better portrait mode photos, thanks to the inclusion of a LiDAR sensor on the rear. Meanwhile, the telephoto lens on the iPhone 12 may also boast 3x optical zoom as opposed to the 2x optical zoom on the iPhone 11 Pro, and there have also been rumblings that the iPhone 12 might include the ability to take video in portrait mode.

When you have a device that powerful in your pocket, is there even a need for a standalone camera anymore? Enough of you think the answer to that question is "no," because one of the world's biggest camera brands has decided to get out of the business after 84 as a result of the inexorable shift toward phones being our primary cameras.

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One of the world’s top camera brands is giving up since nobody buys cameras anymore originally appeared on BGR.com on Thu, 25 Jun 2020 at 18:39:41 EDT. Please see our terms for use of feeds.

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