Forget foldables, LG will launch the most daring smartphone ever made next year

[Chris Smith]

• An LG phone with a rollable display is currently being prototyped for a 2021 launch, a report from Korea said.
• The device is called “B Project” internally. The phone will feature an OLED screen that’s rollable at the sides and can be expanded when needed.
• LG already launched a rollable TV, but making a rollable smartphone will be a much more difficult task when it comes to durability.

LG has been going out of its way in recent years to repel customers who may be interested in its Android devices. In 2018 it cloned the iPhone X notch design while claiming it wasn’t doing it. A year later, it launched two flagships at the same time, featuring a separate set of features. One of them was especially hideous, the LG V50, with its asymmetric second display. This year, LG improved the dual-screen concept with a V60 that looks much better than the original, but killed the LG G flagship line and replaced it with a mid-range LG Velvet (above) that’s nowhere near the iPhone 11 or Galaxy S20 killer you’d have expected from the company. As if that’s not enough to send customers to your rival, LG is also developing a dual-screen smartphone featuring a primary display that swivels sideways, perpendicular to the secondary screen that becomes a keyboard. It will absolutely not sell.

There may be light at the end of the tunnel in all of this LG smartphone strategy madness thanks to a daring “B Project” design that’s supposedly coming next year. That’s a phone with a rollable screen, and the codename has nothing to do with the fact that LG’s mobile division posted 20 straight quarters of losses so far.

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Forget foldables, LG will launch the most daring smartphone ever made next year originally appeared on BGR.com on Fri, 3 Jul 2020 at 07:31:07 EDT. Please see our terms for use of feeds.

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