Amazon Prime Video just got a key feature Netflix has had for years

[Jacob Siegal]

• Amazon launched Prime Video profiles in the United States and several other countries on Tuesday, years after the feature was added to Hulu and Netflix.
• Amazon Prime Video accounts can create up to six profiles, each with personalized content.
• At launch, you can create and manage Prime Video profiles on Android, iOS, and Fire TV versions of Prime Video, as well as on the web, on Fire tablets, and select living room devices.

With over 180 million subscribers and more original content than you will ever have time to watch, Netflix is the gold standard when it comes to video streaming services. Although we all have our issues with the service, from annoying user interface elements to early cancellations of shows that deserve much longer lives, you would be hard-pressed to find another service that gets more of the fundamentals right than Netflix, which was made even more clear today as Amazon announced that its Prime Video service is finally getting user profiles after all this time.

On Tuesday, Amazon started rolling out user profiles in the US and other countries after launching them in India and parts of Africa earlier this year. The feature allows users to create up to six Prime Video profiles on their account "with content personalized separately to each profile." Amazon explains each profile has its own recommendations, watch history, season progress, and watch list based on the user's activity within that profile.

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Amazon Prime Video just got a key feature Netflix has had for years originally appeared on BGR.com on Tue, 7 Jul 2020 at 19:06:10 EDT. Please see our terms for use of feeds.

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