It’s been one year since Apple launched its most surprising product to date

[Andy Meek]

• It's been a little over a year now since the launch of Apple Card, arguably the most surprising and unusual product to date from a company that became one of the biggest corporate success stories of all time thanks to its pricey gadgets like iPhones.
• A new analysis from CreditCards.com reveals that Apple Card's debut year has mostly been a success.
• This has only been helped thanks to the coronavirus era, when more people than ever are interested in moving away from a reliance on cash.

When Apple Card was first introduced by the iPhone maker a year ago, a credit card sounded to some people at the time like the most unusual and definitely one of the most un-Apple products you could think of. A company that would grow to become the most valuable in history by selling expensive gadgets that consumers fawn owner had decided to enter the boring world of financial services, an industry that nobody is really a fan of. How many of you truly love your bank? Who out there cherishes your credit card company? Some of the media coverage at the time even used the launch of Apple Card to continue a certain narrative about the company -- that it's grown too bloated, lost its innovative touch, and is more interested in harvesting profits than in making daring product leaps like it used to.

Now, here we are, one year post-launch for Apple Card. And a newly published analysis from CreditCards.com offers an assessment of how Apple Card -- which wasn't purposely designed with the coronavirus era in mind, of course -- has easily found its footing in a world that's seeing interest in contactless payments grow astronomically compared to where things stood at this time in 2019.

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It’s been one year since Apple launched its most surprising product to date originally appeared on BGR.com on Thu, 10 Sep 2020 at 17:09:36 EDT. Please see our terms for use of feeds.

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