Apple is setting the stage for the iPhone maker’s next generation

[Andy Meek]

• Apple has started grooming the next generation of leaders to ascend to the top leadership ranks at the company, including reportedly settling on at least an immediate replacement for Apple CEO Tim Cook if he were to retire suddenly.
• This succession planning inside the iPhone maker is the subject of a fascinating new Bloomberg piece from well-sourced Apple reporter Mark Gurman.
• Reportedly, Apple is eyeing current COO Jeff Williams to step in as CEO if Cook were to retire suddenly, though Cook has no plans to step down anytime soon.

On Friday afternoon, Apple CEO Tim Cook tapped out a new tweet that served a couple of purposes -- one of which was to announce that the iPhone maker is sending more money to the fire recovery effort on the West Coast. Also, after acknowledging the pain of those who "have lost so much" in the devastating fires, Cook added a note of ecological concern: "The fires are an urgent reminder that we must act together to protect the planet we all share."

You could argue the tweet is a decent start at understanding the Cook era at Apple in microcosm, where the company more so than ever in its history wants its corporate brand to be about not just expensive, lust-inducing tech gadgets but also a heightened move toward philanthropy and to social causes like climate change. These are the kinds of Tim Cook-mandated changes that have coincided with his leadership of the post-Steve Jobs version of Apple -- and, heck, even the fact that Cook tweets is emblematic of the difference between his leadership and that of Apple's visionary co-founder.

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Apple is setting the stage for the iPhone maker’s next generation originally appeared on BGR.com on Fri, 11 Sep 2020 at 17:45:09 EDT. Please see our terms for use of feeds.

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