AT&T’s phone plans might drop by $10, but there’s a huge catch for subscribers

[Yoni Heisler]

• AT&T may lower the cost of its monthly phone plans for users who are willing to withstand a few targeted ads.
• AT&T this week also confirmed rumors that it plans to introduce an ad-supported tier for HBO Max.

In an interview with Reuters, AT&T CEO John Stankey revealed that the company is toying with the idea of offering users a cheaper monthly phone plan in exchange for running ads.

"I believe there’s a segment of our customer base where given a choice, they would take some load of advertising for a $5 or $10 reduction in their mobile bill," Stankey explained.

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AT&T’s phone plans might drop by $10, but there’s a huge catch for subscribers originally appeared on BGR.com on Wed, 16 Sep 2020 at 17:13:14 EDT. Please see our terms for use of feeds.

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