C
Chris Smith
Guest
- The PS5 preorders should have gone live on Thursday morning, but it’s unclear what online retailers will be part of the first wave of sales, and when ordering starts. Also, it’s unclear whether some of these stores have started taking preorders but ran out of initial stock.
- Sony has been anything but transparent about the PS5 launch during its media event on Wednesday. The company only announced the price and launch dates of the two consoles during the presentation and took its time to provide additional information about the PS5 release date plans.
- Sony isn’t taking PS5 preorders itself and doesn’t even list participating partners.
Sony has absolutely no excuse for how it has treated its potential customers this year when it comes to providing timely information about a product it desperately wants to sell. Yes, the novel coronavirus pandemic impacted day-to-day life and regular business, making it incredibly hard for tech companies to stick to their launch and marketing playbooks for the various products that have to hit stores this year. Some transitioned to virtual launches, with Apple and Samsung events easily standing out. Others went mostly for regular press releases, and that’s what Microsoft did with the Xbox Series X and S consoles.
Sony attempted to build up buzz around the PS5 by dragging on announcements for as long as possible. It combined virtual events with regular press events, but the whole endeavor seemed disjointed. The PS5 design was unveiled via a trailer at the end of an online-only event about gaming. Only later did we find out more details about the design, and Sony is yet to reveal more information about the console or show the new user interface. Things got even worse on Wednesday when Sony repeated the same trick. After 40 minutes of game trailers, Sony rushed through PS5 pricing information and release dates at the end of the show, without proving all the information gamers needed. It took several minutes for Sony to tweet that preorder will start on Thursday, and only then a press announcement was released complete with more information. The key detail buyers who were ready to spend up to $499 on a new console were missing, however, and the resulting preorder experience is a huge mess. Good luck getting one.
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PS5 preorders have started and they’re a huge mess – good luck getting one originally appeared on BGR.com on Thu, 17 Sep 2020 at 06:50:23 EDT. Please see our terms for use of feeds.
Via BRG - Boy Genius Report