Airline in Italy came up with a clever coronavirus strategy to make flying safer

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Yoni Heisler

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  • Alitalia in Italy recently started offering passengers a coronavirus-free flight option on routes from Rome to Milan.
  • The flights will require a negative COVID-19 test within three days of the flight taking off.
  • While flights themselves haven't been found to spread the coronavirus far and wide, it's a nice option for folks otherwise scared of traveling in the midst of a pandemic.

The airline industry has been hit especially hard by the coronavirus pandemic. Hardly a surprise, countries across the globe instituted nationwide lockdowns earlier this year and effectively brought air travel to a near standstill. Even now that things are slowly but surely opening back up, air travel isn't exactly a top priority for many people these days. In light of that, Alitalia -- the largest airline in Italy -- recently rolled out an arguably clever marketing ploy to convince potential travelers to return to the sky.

As detailed on One Mile at a Time, Alitalia recently launched coronavirus-free flights to give passengers peace of mind. The airline will ensure that everyone on board is coronavirus-free by requiring passengers to submit a negative coronavirus screening test within 72 hours before the flight. The new initiative, for now, doesn't apply to international air travel and will instead be tested on a route between Rome and Milan. Incidentally, that particular route is about an hour or so each way.

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Airline in Italy came up with a clever coronavirus strategy to make flying safer originally appeared on BGR.com on Wed, 23 Sep 2020 at 09:29:29 EDT. Please see our terms for use of feeds.

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