Huawei is now just struggling to survive

[Andy Meek]

• Huawei phones are still selling well in some parts of the world, but the Chinese technology giant on Friday reported earnings that nonetheless suggest a tough road ahead for the company.
• Whereas the company, the biggest global tech company based in China, once talked in grand, sweeping terms about its ambitions and strategy, the mantra at Huawei is now simply "survival."
• Huawei's struggle is a result of a Trump administration-led crackdown against the company.

It wasn't that long ago that Huawei's billionaire founder and CEO Ren Zhengfei was triumphantly insisting that the Trump administration's blacklist banning Huawei phones and other components of the company's business wouldn't hurt it in the long run. In fact, Zhengfei once insisted that it wouldn't matter if the company was kept on the blacklist indefinitely -- "They may as well keep us there forever, because we'll be fine without them," Zhengfei promised in an interview back in mid-November, a little more than a month before the coronavirus outbreak unfolded in China and brought its own set of problems.

Those were the days, back when Huawei was still promising ambitious growth and credibly throwing shade at rival phone makers Samsung and Apple. In early 2019, it got even more assertive, taking out prominent and full-page ad space in mainstream US publications ranging from The Washington Post to The New York Times, The Wall Street Journal and USA Today, as well as Politico and The Los Angeles Times. The ads encouraged readers not to take for granted that “everything you hear” about the company is correct and that “We would like the US public to get to know us better.”

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Huawei is now just struggling to survive originally appeared on BGR.com on Fri, 23 Oct 2020 at 21:19:58 EDT. Please see our terms for use of feeds.

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