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Chris Smith
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- Sony said it decided the PS5 price before the first coronavirus pandemic lockdowns and that the price did not change along the way.
- The information comes from an interview with Sony Interactive Entertainment president and CEO Jim Ryan.
- The PS5 remains sold out ahead of Christmas, after disastrous preorder and online buying experiences earlier this year.
The brand new PlayStation 5 has been one of the hottest topics in tech this year, with Sony taking its sweet time with any meaningful revelations about the console. The coronavirus pandemic forced it to cancel any planned press events for the console and rely on online-only announcements to reveal details about the PS5. Like with the PS4 in 2013, Sony fought the same marketing battle with Microsoft, which has its own next-gen console out in stores. Almost every step of the way, Sony was at least one step behind Microsoft, as the Xbox maker adapted quickly to the new environment. Microsoft was first to show off the Xbox Series X and then made several other announcements before Sony did. Both of them delayed as much as possible the most important revelations about the PS5 and new Xbox, the prices and release dates. But they were both quick to reveal them a few months ago, right before preorders started. What followed was a huge preorder mess, especially on the PS5 side. All 2020 consoles remain sold out ever since. It turns out that Sony had decided the pricing structure of the PS5 lineup early in 2020, well before the first pandemic lockdowns were in place.
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This is when Sony decided on the PS5 price originally appeared on BGR.com on Mon, 7 Dec 2020 at 07:31:37 EDT. Please see our terms for use of feeds.
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