Chinese critics have been roasting Apple for the AirPods Max price tag

[Andy Meek]

• The launch by Apple on Tuesday of the company's new AirPods Max over-the-ear headphones has sparked widespread and sometimes incredulous criticism among users in one of Apple's most important markets.
• Weibo, the Chinese microblogging site, has been flooded with comments about the headphones since Apple's launch, many of which are criticisms of the AirPods Max price tag.
• The AirPods Max is available for preorder now for $549 and will ship to buyers on December 15th.

"Do these headphones cure deafness or what?"

That's what one Weibo user wanted to know, facetiously, upon the launch by Apple on Tuesday of the AirPods Max, the iPhone maker's first over-the-ear headphones that feature Adaptive EQ, Active Noise Cancellation, and spatial audio. It wasn't because of those features that the product sparked tons of discussion across the Chinese microblogging site Weibo, however, among potential customers in one of Apple's most important markets. No, the user in the comment above was specifically complaining about the price tag in China -- 4399 yuan, according to press accounts there, which is roughly equivalent to $674 and more than you'd pay for some of the entry-level iPhones.

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Chinese critics have been roasting Apple for the AirPods Max price tag originally appeared on BGR.com on Thu, 10 Dec 2020 at 19:10:57 EDT. Please see our terms for use of feeds.

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