Facebook is standing up to Apple, but only for Facebook

[Chris Smith]

• Facebook took full-page ads in major newspapers for two days in a row, accusing Apple that it’s hurting the free internet and that Apple’s privacy-enhancing features will make it more difficult for companies to use personalized ads.
• Apple introduced privacy labels in iOS 14.3, informing users about the personal data that an app can collect and track.
• Facebook is one of the companies that collect plenty of user data, making money off that data via highly personalized ads. Facebook has been involved in numerous scandals involving user data so far.

For the second day in a row, Facebook took full-page ads against Apple in several top newspapers, including The Wall Street Journal, The New York Times, and The Washington Post. The iPhone maker has just rolled out its new privacy features that show users what sort of personal data other apps collect from phones. Developers will have to add privacy labels to their App Store apps to explain exactly what sort of user tracking powers their apps have to avoid delisting. The privacy features were unveiled back at WWDC 2020, sparking a wave of worry from several companies who make money from user data and user tracking.

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Facebook is standing up to Apple, but only for Facebook originally appeared on BGR.com on Thu, 17 Dec 2020 at 06:50:07 EDT. Please see our terms for use of feeds.

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