EFF blasts Facebook’s ‘laughable’ campaign against Apple

[Chris Smith]

• The Electronic Frontier Foundation explains that Facebook’s “laughable campaign against Apple” is against users and small businesses.
• The social network targeted Apple via print ads in major newspapers, claiming that Apple’s latest moves threaten small businesses and the internet.
• Apple released a new privacy feature in iOS 14, iPadOS 14, and tvOS 14 that forces developers to explain what personal data the apps collect and ask users for permission to continue tracking them online.

Facebook took full-page ads in print editions of major newspapers last week to attack Apple’s latest privacy measure on iOS 14, iPadOS 14, and tvOS 14. It pulled the same move for two straight days, and irony shouldn’t escape us. The internet and digital ads that appear on web pages helped kill print media, including the ad business associated with it. Now, Facebook needs print edition newspapers to reach the kind of consumer who would not necessarily see the same ads online. That’s the key decision-makers who might read The New York Times paper rather than the online edition.

Apple’s new policy forces app makers to disclose what app data they collect from users, and to ask for permission to collect that data is what’s driving Facebook mad. Apple isn’t doing anything to prevent Facebook from collecting data from iPhones. As long as users are happy with that, that’s not a problem. Most people have already traded their privacy for Facebook, Google, and other “free” products online. The new iOS 14 privacy feature offers users more data about what kind of data is collected.

The Electronic Frontier Foundation (EFF), whose job is to advocate for civil liberties online, including privacy, is siding with Apple.

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EFF blasts Facebook’s ‘laughable’ campaign against Apple originally appeared on BGR.com on Mon, 21 Dec 2020 at 06:50:13 EDT. Please see our terms for use of feeds.

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