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Chris Smith
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- Facebook started a massive PR campaign against Apple over the new privacy features in iOS 14 that force developers to disclose how they’re tracking users and ask for permission to collect personal data.
- Facebook said in full-page newspaper ads that Apple’s move would hurt small business and the free internet.
- A leak shows that Facebook’s own employees criticized the campaign internally, saying it’s self-serving and borders on hypocrisy.
Facebook took full-page ads in print media on consecutive days last week, blasting Apple’s latest privacy features in iOS 14, iPadOS 14, and tvOS 14. Facebook said it was defending small businesses that would be hurt by Apple’s software update, which would also threaten the “free internet.”
Apple “forced software update” brings a privacy label tool seen above that tells people what sort of personal data apps collect and how the companies that make those apps track users online. Every app in the App Store needs to show a privacy label or risk being removed. Apps also have to ask permission to track users online. These privacy-friendly features do not surprise any iPhone or iPad users. But they don’t effectively block Facebook’s tracking. Facebook can collect all the data it wants, as long as people are willing to share it. The privacy labels feature only brings to the forefront what goes on in the background.
The Facebook campaign is more about Facebook than a defense of small business, even though the company paints it that way. Apple’s iOS 14 privacy feature might hurt Facebook’s bottom line by convincing more people to opt-out of data tracking. The EFF has already blasted Facebook for the way it’s attacking Apple, saying the latter is doing the right thing and calling for Google to follow. A new report shows that Facebook’s own employees aren’t happy with the company’s approach, calling it hypocritical.
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Facebook employees call out company’s hypocrisy in fight against Apple’s new privacy rules originally appeared on BGR.com on Wed, 23 Dec 2020 at 06:50:40 EDT. Please see our terms for use of feeds.
Via BRG - Boy Genius Report