Galaxy S21 launch event announced for January 14th

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Chris Smith

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  • Samsung just announced the Galaxy S21 Unpacked event date. The press conference will take place on January 14th.
  • As early as November, rumors said that Samsung would launch the phone in mid-January, offering the same announcement date.
  • The event will be streamed online at 10:00 AM EST, just like most tech announcements taking place during the coronavirus pandemic.

A series of rumors dating back to early November said Samsung would unveil the Galaxy S21 series a lot earlier than expected. We’ve seen similar reports in other years, but the Galaxy S always launched in February, usually towards the end of the month, right around the Mobile World Congress event in Barcelona, Spain. There were exceptions to the rule, and in recent years Samsung brought forward the Galaxy S Unpacked press conference to get some distance between the handset and the Spanish trade show. Last year’s event paid off for Samsung, in the sense that the company got to announce the Galaxy S20 series in what would turn out to be one of the last tech press conferences with an audience. MWC 2020 was canceled after that, and all the events that followed were virtual. Despite that launch advantage, the Galaxy S20’s sky-high price tag hurt the phone, in combination with the increased evidence the coronavirus epidemic would become more and more serious.

Rumors in November said that Samsung was looking to have the Galaxy S21 in stores as fast as possible, to make up for lost sales, and compete better against the already-popular iPhone 12 series, and benefit from Huawei’s continued ban. In the weeks that followed, we’ve learned everything about the Galaxy S21 series, to the point where it was evident that the launch event is imminent. Samsung on Monday finally confirmed the press conference is scheduled for January 14th.

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Galaxy S21 launch event announced for January 14th originally appeared on BGR.com on Mon, 4 Jan 2021 at 06:50:23 EDT. Please see our terms for use of feeds.

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