Google will soon tell you exactly how much user data its iPhone apps collect

[Chris Smith]

• Google will soon update its iPhone apps with the new privacy labels that tell users how much personal data an application can collect.
• The new privacy feature caused quite a stir recently. Facebook vehemently opposes Apple’s privacy initiative that informs users about what kind of user data is collected and how app users are tracked.
• A story earlier this week said Google might have delayed updates to its iOS apps to postpone adding privacy labels to its apps. Like Facebook, Google collects a large amount of user data for advertising purposes.

Apple’s app privacy label is a brand new iOS feature that users will find on the iPhone and iPad. They’re like nutrition labels on food packaging, but they tell you what sort of personal data an app can collect, offering you more insight into how you’re being tracked. To access the feature, you’ll have to go to the App Store, choose an app, and then scroll down to the App Privacy section of the app’s description, where you’ll see what data the app will collect.

A comparison earlier this week showed us the terrifying amount of personal information Facebook Messenger needs, compared to competing apps like Signal, iMessage, and Facebook’s WhatsApp. Facebook has attacked Apple as the privacy feature rolled out in early December, claiming that the move would hurt small businesses that depend on personalized ads, which are only possible thanks to such data collections. Facebook and Google both collect plenty of user data that power more lucrative advertising options. But only Facebook went after Apple. Not only did Google stay quiet on the matter, but a report the other day speculated that Google had been quietly protesting the change by not updating its iPhone apps since early December. It turns out Google will soon release its own app privacy labels.

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Google will soon tell you exactly how much user data its iPhone apps collect originally appeared on BGR.com on Wed, 6 Jan 2021 at 07:31:27 EDT. Please see our terms for use of feeds.

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