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Jacob Siegal
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- Apple's new iPhone 12 mini hasn't sold nearly as well as the other iPhone 12 models, according to a report from Consumer Intelligence Research Partners.
- The iPhone 12 mini accounted for just 6% of total iPhone sales in the four weeks after launch.
- The iPhone 12 mini has many of the same features as the iPhone 12 and iPhone 12 Pro, but some consumers opted for the even cheaper iPhone 11 and iPhone SE instead.
In 2019, Apple surprised the world by selling the iPhone 11 for $699. It was effectively a clever marketing trick, as the $999 iPhone 11 Pro was the actual flagship of the series, but Apple's gambit paid off, and reports have suggested the iPhone 11 has been one of the best-selling phones in the world since it debuted.
Rather than stick with the winning formula in 2020, Apple decided to shift its strategy once again by launching four models of the iPhone 12, including a brand new iPhone 12 mini. Apple slapped the $699 price tag on the iPhone 12 mini and bumped the iPhone 12 up to $799, but unlike in 2019, the most affordable iPhone model didn't come out on top. In fact, according to a report from Consumer Intelligence Research Partners (CIRP), iPhone 12 mini sales only represented 6% of the total iPhone sales in the weeks following the launch of the iPhone 12.
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Apple’s cheapest iPhone 12 model might also be its least popular originally appeared on BGR.com on Wed, 6 Jan 2021 at 10:02:28 EDT. Please see our terms for use of feeds.
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