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Chris Smith
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- The Galaxy S21 will fix the worst thing about the Galaxy S20, a new report from Korea says.
- All three Galaxy S21 phones will be cheaper than their predecessors, especially the Galaxy S21, which is at the forefront of Samsung’s strategy to counter the iPhone 12 and take advantage of Huawei’s prolonged absence.
- The Galaxy S21’s release date is January 29th, the same report says.
When Samsung launched the Galaxy S20 in mid-February 2020, the worst rumor came true. The base Galaxy S20 model would cost $999 in the US, at a time when the base $699 iPhone 11 was selling like hotcakes. The coronavirus then started a pandemic, and all of these factors hurt Samsung’s Galaxy S20.
It mattered little that the S20 price was slashed after a month or that Samsung introduced more affordable payment and upgrade options. And the cheaper Galaxy S20 FE arrived too late in the cycle. The iPhone 11 dominated smartphone sales last year despite the pandemic. The $829 iPhone 12 then arrived, and some models were sold out for weeks — the iPhone 12 entry price is also much more palatable than the Galaxy S20's. The Note 20 was just as expensive as the S20 at launch. Christmas smartphone sales showed how badly Samsung miscalculated.
Rumors said Samsung would rethink its pricing strategy for the S21, with a leak showing purported prices for the Galaxy S21 phones in Europe. Samsung wants to compete better against the iPhone 12 and take advantage of Huawei’s continued absence from the mobile landscape. A new report from Korea makes the same claims, revealing the pricing structure for Samsung’s home country that further proves Samsung has learned its lesson.
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Galaxy S21 will fix the worst thing about the Galaxy S20 originally appeared on BGR.com on Thu, 7 Jan 2021 at 15:00:02 EDT. Please see our terms for use of feeds.
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