Y
Yoni Heisler
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- Apple's iPhone 12 is 26% more expensive to manufacture compared to the iPhone 11.
- The cost increase is primarily due to the addition of 5G and pricier OLED displays.
- Apple helped offset the increase by utilizing cheaper battery technology. It also including shipping power adapters and EarPods with new iPhone 12 models.
Apple's iPhone 12 lineup was its most ambitious to date, with the company last September unveiling four brand new models. Alongside the iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max, Apple also introduced the iPhone 12 Mini. Priced at $699, the iPhone 12 Mini boasts a 5.4-inch edge-to-edge display and is geared for folks who want Apple's next-gen technologies in a compact form factor. The iPhone 12 Mini is also Apple's entry-level device. This, in turn, allowed Apple to up the price on the base-model iPhone 12 by $100 compared to last year's base-model iPhone 11.
Whereas the iPhone 11 started at $699, the iPhone 12 starts at $799. And far from Apple just arbitrarily jacking up the price, a new report from Counterpoint Research reveals that the iPhone 12 is markedly more expensive to manufacture than the iPhone 11. Specifically, the iPhone 12's bill of materials (BOM) is approximately 26% more expensive than the iPhone 11.
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iPhone 12 surprisingly more expensive to make than the iPhone 11 originally appeared on BGR.com on Fri, 8 Jan 2021 at 16:08:55 EDT. Please see our terms for use of feeds.
Via BRG - Boy Genius Report