C
Chris Smith
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- Google indicated in an announcement that it would drop a tracking feature that allows it to track iPhone users across apps rather than risk showing a tracking prompt that Apple requires from all apps that want to track iPhone and iPad users.
- The App Tracking Transparency policy has certain rules that Google and every other iOS app developers will have to respect going forward, including requesting explicit tracking permission.
- Google also said that all of its iOS apps are updated with new features, bug fixes, and the new app privacy labels that Facebook criticized recently.
Apple’s continued effort to improve user privacy on iPhone, iPad, and Mac infuriate the companies making money from the ability to sell advertisements you’re most likely to click. The only way to sell those lucrative ads is to track you online, and that’s par for the course when it comes to internet business. You trade some of your privacy for free products. But Apple is making it harder. Facebook’s attack following the rollout of the iOS app privacy labels proves how annoyed the social network is with Apple's move. The privacy labels will not prevent Facebook from collecting ads. It will just show the user just how much personal data apps grab. And you have to go to a specific place to find that information. Facebook ultimately had to comply or risk having its apps removed.
Google, on the other hand, wasn’t as vociferous as Facebook, even though Google collects plenty of user data. When reports came out saying that Google chooses not to update its apps in December to avoid sticking that privacy labels on them, we learned that it’s common practice for Google to freeze updates in the busy December month. Those updates were coming, reports said. Fast-forward to late January, and Google confirmed that the app privacy labels are indeed coming soon. But the company also told users, in not so many words, that it really hates the idea of asking you for permission to be tracked in various apps. So it’ll stop using a tracking tool that would force it to ask for permission.
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Google doesn’t want to ask your permission to let it track your iPhone originally appeared on BGR.com on Wed, 27 Jan 2021 at 19:07:24 EDT. Please see our terms for use of feeds.
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