HBO Max will launch a cheaper, ad-supported plan in Q2 2021

[Jacob Siegal]

• HBO Max will launch an ad-supported subscription plan in the second quarter of 2021.
• AT&T says that it hasn't set a date for the launch of the cheaper HBO Max plan yet due to the pandemic, but confirmed that it will be ready in the coming months.
• HBO and HBO Max now have over 41 million subscribers combined.

In the last two years, the streaming wars have become even more hotly contested as Apple, Disney, HBO, and NBC all threw their hats into the ring with services of their own. Each has its own set of strengths and weaknesses, but few can compete with HBO Max when it comes to quality or quantity of blockbuster films. On the other hand, few services are as expensive as HBO Max ($14.99/month), but AT&T will soon have a solution for that problem.

In a call with investors this week, AT&T CEO John Stankey confirmed that a cheaper, ad-supported HBO Max tier is on track to launch in the second quarter of 2021. He didn't offer any details about pricing, the number of ads that may be shown, or a more specific timetable, but if the plan is expected to make its debut in the coming months, we should hear more about it sooner than later, especially with so many new movies set to hit the service.

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HBO Max will launch a cheaper, ad-supported plan in Q2 2021 originally appeared on BGR.com on Fri, 29 Jan 2021 at 16:28:17 EDT. Please see our terms for use of feeds.

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