A
Andy Meek
Guest
- The ongoing Apple vs Facebook spat, generally over privacy concerns, has kicked into high gear in recent days, spurred on thanks to increasingly pointed comments from Apple CEO Tim Cook and Facebook CEO Mark Zuckerberg.
- The iPhone maker is also in the arguably awkward position of maintaining multiple official Facebook pages -- dedicated to promoting Apple services like Podcasts, TV, and Music -- in spite of the company's barely concealed hostility toward the social network and its Orwellian approach to privacy.
- iOS 14 will take this spat to a new level, as Apple will present users with an opportunity to see all the creepy ways they're tracked by Facebook, and to do something about that in a way that threatens to hurt Facebook's ads business.
The war of words at the center of the ongoing battle between Apple and Facebook has arguably taken a particularly nasty turn in recent days, with Apple CEO Tim Cook appearing to suggest in a high-profile speech that Facebook's Orwellian approach to its business has terrible and dark real-world consequences. That was one of the takeaways of a presentation the Apple CEO made during the EU’s Computers, Privacy and Data Protection conference, which Cook handled deftly enough that he didn't even have to call out Facebook by name in order for his verbal shots to find their mark.
“I try to get somebody to think about what happens in a world where you know that you’re being surveilled all the time,” Cook said in an interview with Fast Company, on the same day as his speech. He went on to call privacy, something that iOS 14 will be even more keenly focused on, "one of the top issues of the century." At the same time, Facebook and its CEO Mark Zuckerberg are so worked up against Apple right now -- to the point that the social network is even said to be prepping a lawsuit against Apple -- because of forthcoming changes to iOS 14 that Facebook thinks might cripple its lucrative ads business. The iOS changes will give users more ability to limit the power of apps like Facebook to track them around the web. But in light of all this, though, here's a question that a reasonable person might ask in response: If Apple thinks Facebook is so horrible, why does the iPhone maker run a number of different official Apple Facebook pages?
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Why does Apple have multiple official Facebook pages if the social network is so awful? originally appeared on BGR.com on Wed, 3 Feb 2021 at 18:56:39 EDT. Please see our terms for use of feeds.
Via BRG - Boy Genius Report