A
Andy Meek
Guest
- Buried by the Bernards is a new Netflix docu-series featuring the Bernards, a family that owns a funeral home in Memphis.
- The Bernards had already achieved viral fame and recognition for their funeral home even before Netflix decided to make a series following them and their business.
- Buried by the Bernards debuts this Friday, February 12, on Netflix.
Even before this family-owned business became the subject of a new Netflix series that debuts Friday on the streamer, I was already vaguely aware of R Bernard Funeral Services. That's because this particular funeral home operates from my hometown, here in Memphis, and moreover had already secured a degree of Internet virality for itself -- yes, virality, for a funeral home! -- with the release of a doozy of a TV commercial that you can check out below.
The commercial is a couple of years old at this point, but it's unforgettable. There's just so much going on in it, and if you squint you can already see in it the makings of a compelling streaming TV series. The spot is narrated by Memphis broadcaster Thaddeus Matthews, who's taken to branding himself as "The cussin' pastor." He's dressed like a cross between a car salesman and a defense attorney, with gaudy rings on his fingers, while behind him the funeral home is decorated in what you could describe as a kind of gold-flecked, dictator-chic style. A presumably dead body in the coffin abruptly sits up at one point during the commercial and marvels at the funeral home's low prices. At the end of the commercial, Matthews gives out the wrong phone number for the funeral home, while the correct one is shown on the door behind him. The whole thing is a marvel. No wonder Netflix saw potential here.
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This is the Netflix series about a Memphis-based funeral home you didn’t know you needed originally appeared on BGR.com on Tue, 9 Feb 2021 at 22:41:27 EDT. Please see our terms for use of feeds.
Via BRG - Boy Genius Report