Intel is terrified of Apple’s M1 MacBooks, and it shows

[Chris Smith]

• The M1 MacBook Air and MacBook Pro have received praising reviews, with Apple’s first chip for computers proving to be a massive success.
• It took Intel several months to respond, but the company is mounting a massive attack against the M1 Mac.
• Using videos to promote the Intel Evo platform over the M1 and carefully chosen benchmarks, Intel practically proves how terrified it is of the Apple Silicon chips and their effects on the industry.

After the iPad and Apple Watch in September and the iPhone 12 in October, Apple had just one more thing to show the world last year. That mid-November event was all about the Mac hardware. More specifically, it was about the massive transition from Intel chips to Apple’s own silicon for Mac, a move that Apple confirmed well before the event. Rumors said several years ago that the first MacBook laptop with an ARM chip inside would come in 2020 at the earliest, and Apple delivered. The same M1 chip powers the MacBook Air, MacBook Pro, and Mac mini. Eventually, all Macs will move over to M-series chips. Apple is hardly the first company to make the switch from Intel to ARM, but the M1 Macs just turned out to be massive upgrades. They were very well received by early reviewers, proving that Apple’s performance and battery life claims were right. Apple’s ARM computers are so good that they deliver a better Windows 10 experience than Microsoft's own Surface laptop packing an ARM chip.

Intel is terrified about what’s happening, as the company mounted an entire marketing campaign against the M1 Macs.

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Intel is terrified of Apple’s M1 MacBooks, and it shows originally appeared on BGR.com on Fri, 12 Feb 2021 at 06:50:08 EDT. Please see our terms for use of feeds.

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