Tim Cook says Apple is working on something that will be even bigger than the iPhone

  • Thread starter Thread starter Andy Meek
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Andy Meek

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  • In a new interview, Apple CEO Tim Cook proclaimed that products like the Apple Watch are going to help Apple's ambitions related to health and wellness surpass what the company has done so far with the iPhone.
  • Cook says the company keeps getting letters from people who say the Apple Watch has saved their life.
  • Products and offerings like Apple Watch and Apple Fitness+ are encouraging people to improve their health, aiming at lifestyle changes of a sort that the iPhone never really did to the same degree.

Most people wouldn't have any trouble identifying the most successful products from Apple, with the range of possible answers spanning everything from iPhones and iPads, to Macs, the Apple Watch, and much more. Indeed, Apple is an insanely successful hardware company that consistently refreshes its lineup of popular consumer tech, such that the rumors have already started to mount well in advance of the iPhone 13 series launch that's still months away.

Along those lines, we noted earlier this week how the next-gen iPhone is currently tipped to include a smaller notch this time around, as well as various screen and camera improvements, in addition to supporting a 120Hz refresh rates and an always-on display a la the Apple Watch.

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Tim Cook says Apple is working on something that will be even bigger than the iPhone originally appeared on BGR.com on Wed, 17 Feb 2021 at 16:14:02 EDT. Please see our terms for use of feeds.

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