Google came up with a new way to protect your privacy on smart TVs

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  • The upcoming Smart TVs that will ship with Google TV software on board will let users set them up as dumb “Basic TVs.”
  • Google built the new Basic TV feature into the Google TV setup for the upcoming products that integrate its Google TV software, not set-top boxes like the latest Chromecast model.
  • The feature can prevent a Smart TV from collecting data associated with TV content consumption.

Google will probably not be the first company you’d think of when it comes to user privacy, as the online search giant has had to deal with its fair share of privacy mishaps over the years. But Google has been trying to keep up with Apple’s privacy features and offer users better protections in recent years. That’s all the more difficult to do for a company that makes more money if it can sell better-targeted ads. Yet Google has also improved the privacy protections built into Android years and made it easier for users to somewhat manage the kind of data Google collects and stores about them.

While Google might not be ready to match Apple’s stricter privacy protection when it comes to mobile devices, the company does have an exciting new privacy feature that targets TVs. Specifically, Google has developed a software feature that allows devices to dumb down the Smart TV they’re connected to. How does that help with privacy? Smart TVs also collect plenty of user data about everything you watch.

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Google came up with a new way to protect your privacy on smart TVs originally appeared on BGR.com on Thu, 25 Feb 2021 at 07:31:26 EDT. Please see our terms for use of feeds.

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