A
Andy Meek
Guest
- Apple's new app privacy listings in the App Store have sent shockwaves through the tech and advertising industries.
- The new app privacy descriptions spell out in much greater detail how apps use your data and track you.
- Google has been updating its apps to reflect these new descriptions in Apple's App Store, while Facebook has started a marketing campaign to convince people that its tracking is actually a good thing for users.
Most people have tended to regard the app privacy practices of big tech giants like Google and Facebook, for the longest time, with a kind of grudging acceptance that doesn’t generally lead to any kind of big change in user behavior. Sort of like the way everyone mindlessly clicks on the terms of service acceptance button, even though no one bothers reading all the inscrutable legal jargon therein. We all know about the surveillance capitalism at the heart of Google and Facebook, and maybe we’ll even proselytize a bit to try and get people we know to be less cavalier with their data, but then we go right back to wading through our Gmail accounts and swiping through our friends’ Stories on Facebook-owned Instagram. Facebook CEO Mark Zuckerberg probably knows this better than anyone. His social network has committed so many staggeringly egregious privacy sins, yet he knows good and well that people on average tend to forget about it all soon enough and go right back to smashing that Like button and getting sucked back into your Instagram feed.
Apple’s new iOS 14 privacy features, meanwhile, might — might — finally change all the stupid inertia at the heart of these behaviors. When the new features first started rolling out last fall, they sent nothing short of shockwaves through the advertising industry — and presented a threat to companies like Facebook, the whole revenue model of which is built around making money off of highly personalized ads (which is done in part by tracking your activity around the web, to make the Facebook ads even more targeted to you).
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Google doesn’t want you to update these settings on your Apple device originally appeared on BGR.com on Fri, 26 Feb 2021 at 19:05:22 EDT. Please see our terms for use of feeds.
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