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Chris Smith
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Apple announced last summer that iOS 14 would deliver better privacy protections when it comes to user tracking across apps and services. Apple had two distinct functionalities in mind. One of them is the privacy labels that will inform users about all the data an app collects. The other concerns user tracking, as Apple will force developers to ask for explicit permission to track users. Facebook went on the offensive in late December with ads in print media claiming that Apple will hurt small businesses and the entire web with its new privacy features.
Facebook received plenty of criticism for how it advanced its own interests, including from employees who questioned the tactics. Apple made it clear that the new privacy features won’t stop companies from tracking users or serving ads. It would only force all developers to come clean about the data they collect and ask for permission to track users. A few weeks ago, Facebook went ahead with a different approach, airing commercials that beg users to allow Facebook to track them on iPhone and iPad. The entire campaign is built around small businesses, with Facebook arguing that personalized ads help those small companies survive, especially during the pandemic.
Tracking users online and collecting data is what helps Facebook sell those personalized ads. Apple’s actions could hurt Facebook’s ad revenue if most iPhone and iPad users were to reject tracking. Former Facebook employees familiar with Facebook’s ad business have revealed the real reasons why Facebook is terrified of Apple’s new iOS 14 privacy features, suggesting that Facebook is disingenuous in its new ad campaign.
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Here’s why Facebook is so scared of the iPhone’s new privacy features originally appeared on BGR.com on Fri, 12 Mar 2021 at 20:17:22 EDT. Please see our terms for use of feeds.
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