C
Chris Smith
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Intel mounted a massive ad campaign against the M1 MacBooks a few weeks ago, starting with a round of ads that highlighted all the ways Intel-based laptops are better than the MacBooks that aren’t powered by Intel chips. The M1 is the first of many Apple custom processors that will equip notebooks and desktops, as Apple plans to ditch Intel by 2022. The M1 MacBooks are faster than most Intel laptops and more energy-efficient. Apple is making 5nm processors for computers, something Intel can only dream of. But that didn’t stop Intel from pushing promos that highlight all the bad things about the M1 and cherry-picking comparisons that made Intel chips look good.
Most recently, Intel hired Justin Long, the “I’m a Mac” guy from Apple’s iconic “Mac vs. PC” ads, and created ads that mimic Apple’s hilarious commercials, just as it released a “PC vs. Mac” website where it highlights the advantages of Windows laptops over Macs. Well, Intel is still targeting only M1 MacBooks with these campaigns. But it turns out the campaign is already backfiring spectacularly. The ads are getting plenty of views on YouTube, but people press the dislike button a lot more than the like button.
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Intel’s desperate attack on MacBooks is already backfiring originally appeared on BGR.com on Fri, 19 Mar 2021 at 06:50:43 EDT. Please see our terms for use of feeds.
Via BRG - Boy Genius Report