Apple gave iPhone developers a stark warning about trying to secretly track users

[Chris Smith]

Last year, Apple announced new privacy features that would eventually roll out in iOS 14. One of them arrived in late 2020, the app privacy labels that tell users which sort of personal data an app can collect. The feature doesn’t block developers from collecting data, it just forces them to disclose to their customers the kind of data their apps collect. Facebook reacted vehemently in December, taking out ads that painted Apple as a company that was working against small businesses and, thus, endangering the internet.

The second privacy feature that Apple announced is called app tracking transparency (ATT), and it’s even more serious. Apple will force developers to ask users for permission before being able to track them. Facebook voiced its concerns yet again, initiating another ad campaign that explains how personalized ads help small businesses. Facebook is practically begging users to allow the company to continue to track them. ATT will roll out in the upcoming iOS 14.5 update, and it seems likely that Facebook's business will take a huge hit as a result.

Other developers from China might not have been as vocal as Facebook, but they’ve apparently been able to develop user-tracking features that sidestep the ATT prompts. Separately, Facebook is changing tune, saying that Apple’s new privacy might actually be helpful.

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Apple gave iPhone developers a stark warning about trying to secretly track users originally appeared on BGR.com on Fri, 19 Mar 2021 at 16:03:17 EDT. Please see our terms for use of feeds.

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