C
Chris Smith
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Apple just launched its first custom processor for computers. The M1 chip is similar to the A-series processors inside the iPhone and iPad, and it powers just two devices: The late 2020 MacBook Air and MacBook Pro. And yet, Intel is still terrified, having mounted a massive ad campaign in an attempt to convince the world that the M1 MacBooks can't stand up to Windows 10 laptops running on Intel hardware.
The campaign was somewhat half-baked, and has since drawn criticism and ridicule for its missteps. The M1 MacBooks offer formidable performance and excellent battery life, with M1 being built on a chip technology unavailable to Intel. If anything, Intel’s campaign is drawing more attention to the potential of ARM processors when it comes to notebooks and desktops. And Intel’s ARM nightmare is only just beginning.
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Apple’s M1 chips might just be the beginning of Intel’s nightmare originally appeared on BGR.com on Wed, 24 Mar 2021 at 17:05:49 EDT. Please see our terms for use of feeds.
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