A
Andy Meek
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Most businesses are familiar with the specialized industry that has arisen around how to get their listings more prominently displayed in Google Search rankings, with the mysterious algorithms and the arcane language associated with SEO and keywords that all that work entails. For many of those entrepreneurs, it's a little like turning the key in their car's ignition. They couldn't tell you the first thing about how it works, just what they want to see happen after that key is turned. And, indeed, many businesses quite literally live and die by the mercilessness of Google's rankings, with the slightest tweak here or there potentially resulting in a catastrophic collapse in page views.
Here's something along these lines, however, that you don't see very often -- a business trying to go the other way. Reverse SEO, as it were. That's exactly what a Wall Street Journal investigation found, with the results, we should warn you, providing more fodder for people who already thought hospitals were black boxes and quite rapacious when it comes to billing customers exorbitant amounts for procedures, visits, supplies, and the like. In short, here's what the newspaper found: Wondering why it's so hard to find hospital pricing data? That's because of codes embedded on their websites which serve to obscure that data from Google Search results.
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Reverse SEO? Hospitals caught hiding price details from Google Search originally appeared on BGR.com on Wed, 24 Mar 2021 at 18:11:26 EDT. Please see our terms for use of feeds.
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