J
Jacob Siegal
Guest
There are many ways to draw attention to your business, but giving away a bunch of bitcoin has to be near the top of the list. That's exactly what Chipotle has announced it will be doing for National Burrito Day, which just so happens to fall on Thursday, April 1st. It might sound like an April's Fools Day prank, but it seems to be real.
In order to celebrate the latest nonsensical food and beverage holiday, Chipotle has teamed up with Stefan Thomas, Founder and CEO of Coil, to create an interactive game called "Burritos or Bitcoin" that will task players with carrying out a "chiptocurrency" rescue mission and cracking the code on its digital wallet. This is all a reference to a viral story from early this year about Thomas losing the password for his real digital wallet, which contained 7,002 Bitcoins. For those of you wondering, that amount of bitcoin is worth $414,221,515.20 at the time of writing.
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Chipotle is giving away burritos and bitcoin for National Burrito Day originally appeared on BGR.com on Wed, 31 Mar 2021 at 17:26:51 EDT. Please see our terms for use of feeds.
Via BRG - Boy Genius Report