Guess who wins the brand loyalty fight between iPhone and Android

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Andy Meek

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Here are a couple of new data points that will add more fuel to the ongoing iOS vs Android debate. First, US teenagers really, really love their iPhones, according to a new Piper Sandler survey of more than 7,000 teens.

Apple's flagship consumer product carries immense brand loyalty among this demographic, 88% of whom own an iPhone -- with a little more than that, 90%, expecting the next phone they own to likewise be an iPhone. And among the other products and offerings from brands that teens are pretty addicted to, the survey also tags Netflix, YouTube, Snapchat, TikTok, Amazon as well as Apple Pay as all getting high marks from teens. Meanwhile, it's not just teens who see iPhones as highly coveted status symbols and luxury items. A separate brand loyalty survey has also found peoples' loyalty to Apple and to their iPhones has hit an all-time high, while the affection for Android is undergoing a slide.

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Guess who wins the brand loyalty fight between iPhone and Android originally appeared on BGR.com on Wed, 7 Apr 2021 at 16:32:48 EDT. Please see our terms for use of feeds.

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