Roku is rebranding Quibi’s original shows as ‘Roku Originals’

  • Thread starter Thread starter Jacob Siegal
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Jacob Siegal

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Some streaming services have fared better than others in recent years, but none have crashed and burned quite like Quibi. Conceptually, Quibi was bold and exciting, boiling episodes down to just 10 minutes or less, forcing viewers to watch on their phones, and adding the ability to flip between landscape and portrait mode to change how the show is seen. Of course, none of this was enough to give Quibi a fighting chance against the likes of Netflix, Hulu, Disney+, and HBO Max, which is why the streaming service folded just eight months after launching.

It looked like Quibi might fade away for good, existing as little more than a bizarre footnote in the history of streaming services, but on January 8th, 2021, Roku confirmed that it acquired more than 75 shows from Quibi's content library and would be bringing them to The Roku Channel. Three months later, Roku returned with an update, announcing that the Quibi shows are being rebranded as Roku Originals, and they're launching later this year.

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Roku is rebranding Quibi’s original shows as ‘Roku Originals’ originally appeared on BGR.com on Wed, 21 Apr 2021 at 18:49:18 EDT. Please see our terms for use of feeds.

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