C
Chris Smith
Guest
The day that Facebook and other advertising companies have been dreading is almost here. iOS 14.5 will deliver a massive privacy upgrade, forcing all apps that collect personal data from users to ask for permission first. This is a massive change that is expected to have a significant impact on advertising revenue, according to recent estimates. Given a choice, many people will likely block apps from collecting personal data that advertising companies can use to serve more lucrative personalized ads. Facebook and Google are among the companies that will be directly impacted if a big chunk of iPhone users decides to block user tracking on iPhones and iPads.
But it’s Facebook that has been very vocal in its criticism of Apple’s new iOS 14.5 privacy features. Back in December, Apple released a different iOS 14 update related to user privacy: developers are now required to inform users of the type of data their apps collect. Facebook started an ad campaign against Apple at the time, accusing the iPhone maker of making software that will hurt the open internet and small business.
Although they're obviously not direct competitors, Facebook and Apple have drifted apart in recent years due in no small part to their disagreement on privacy. A new report gives us a look at the relationship between the two CEOs, Mark Zuckerberg and Tim Cook. Cook apparently gave Zuckerberg a piece of brilliant advice to fix Facebook in the aftermath of the Cambridge Analytica scandal. Zuckerberg was reportedly “stunned,” but he never followed through.
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Tim Cook told Mark Zuckerberg how to fix Facebook, but Zuckerberg ignored him originally appeared on BGR.com on Mon, 26 Apr 2021 at 11:35:05 EDT. Please see our terms for use of feeds.
Via BRG - Boy Genius Report