C
Chris Smith
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Apple enabled a few years ago the anti-tracking feature that Facebook is so terrified of. The iOS 14.5’s App Tracking Transparency (ATT) forces all app developers to ask permission for tracking users across iPhone and iPad apps and services. It’s the first time companies like Facebook have had to ask for explicit consent from users to collect the kind of user data points that would help them sell more expensive personalized ads to advertisers.
A recent report from an analytics firm showed that most iPhone and iPad users in the US and abroad will opt-out of data tracking, indicating that Facebook and others are right to worry about profiling users for advertising purposes. A new study seems to confirm the concerns in the advertising industry, as some companies are already willing to spend more money on Android now that iOS 14.5 has rolled out. But the report suggests that Apple’s anti-tracking technology might not be such a big problem.
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Some advertisers are spending more on Android since Apple’s new anti-tracking feature debuted originally appeared on BGR.com on Thu, 20 May 2021 at 07:31:52 EDT. Please see our terms for use of feeds.
Via BRG - Boy Genius Report