A
Andy Meek
Guest
One day before Apple CEO Tim Cook takes the stand on Friday in the high-stakes court fight between the iPhone maker and Epic Games over the former’s increasingly controversial App Store commissions, Apple released a new ad as part of its “Privacy. That’s iPhone” ad campaign. In this particular spot, which you can check out below, we follow a guy going about his daily routine, and in each “scene” he’s using a common app that facilitates everything from a coffee shop order to hailing a taxi ride. As the ad progresses, more and more people end up squeezing in beside and around him, creeping on him, and spying on what he’s doing, until, one by one, he uses Apple’s App Tracking Transparency feature to erase all of them from existence, Thanos finger-snap style.
Each busybody disappears against the backdrop of a post-punk soundtrack playing in the background, courtesy of English band Delta 5 -- the lead singer of which belts out very apropos lyrics, like: “Can I have a taste of your ice cream? Can I lick the crumbs from your table? Can I interfere in your crisis? No, mind your own business!”
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Apple CEO Tim Cook wants you to watch this ad ahead of his Epic Games testimony Friday originally appeared on BGR.com on Thu, 20 May 2021 at 19:09:30 EDT. Please see our terms for use of feeds.
Via BRG - Boy Genius Report