C
Chris Smith
Guest
“There are a thousand no’s for every yes,” said Apple during WWDC 2013’s opening video some eight years ago, in an especially relevant introduction. That’s because Apple is reminding fans of something that its iconic co-founder said once during the same event some 15 years earlier to make a point. “People think focus means saying yes to the thing you’ve got to focus on,” Steve Jobs said at WWDC 1997. “But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.”
We rarely get to take a look at any of the thousand no’s from Apple. We can guess at some of them, and others are unveiled when plans fail to come through -- for example, the AirPower is a rare “yes” that turned into a “no.” But then there are unusual circumstances like the Epic vs. Apple trial that reveal Apple's secrets, like the fact that Apple contemplated making a Mac Tablet and a 15-inch MacBook Air.
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Internal emails reveal Apple’s unreleased Mac Tablet and 15-inch MacBook Air originally appeared on BGR.com on Thu, 3 Jun 2021 at 18:03:26 EDT. Please see our terms for use of feeds.
Via BRG - Boy Genius Report