The god of mischief is helping Disney+ obliterate the streaming competition

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Andy Meek

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Marvel's new Loki TV series, airing on Disney+ and starring Tom Hiddleston as the titular god of mischief, has been a resounding success for Disney's streaming platform.

We're only two episodes into the show at this point, but Disney CEO Bob Chapek himself has confirmed that the series' June 9 premiere was the most-watched premiere to date on Disney+ (without revealing exact viewership numbers, of course, but that's de rigueur for the streamers at this point). It doesn't hurt, also, that 2021 has already shaped to be one of Marvel's biggest in a long while, with the entertainment giant having already dived into streaming to strong effect with WandaVision and teeing up some major blockbusters for release this year on the big screen -- including Black Widow, Shang-Chi and the Legend of the Ten Rings and Eternals. Regarding Loki, both critics and audiences have been raving about the show, enough to make it one of the most-watched TV shows, in fact, across all of the major streaming services at the moment.

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The god of mischief is helping Disney+ obliterate the streaming competition originally appeared on BGR.com on Sun, 20 Jun 2021 at 10:33:28 EDT. Please see our terms for use of feeds.

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