C
Chris Smith
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The most popular app chat in the world belongs to Facebook, which paid nearly $20 billion for WhatsApp a few years ago. But Facebook isn't making money off of it, and ever stronger WhatsApp encryption is in the way. The company can’t target users with personalized ads because the information in chats is end-to-end encrypted. Therefore, personal data is unreadable. A new report says that Facebook is already studying ways to “spy” on encrypted conversations to deliver personalized ads. However, WhatsApp’s top executive has already denied the report, saying WhatsApp isn’t considering the feature.
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The post WhatsApp refuses to use Facebook’s creepy encryption-beating tech for targeted ads appeared first on BGR.
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WhatsApp refuses to use Facebook’s creepy encryption-beating tech for targeted ads originally appeared on BGR.com on Wed, 4 Aug 2021 at 11:15:19 EDT. Please see our terms for use of feeds.
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